Mobile SEO: Do You Think Your Customers Aren't Mobile? Think Again
Mobile SEO has long been placed on the sidelines of many corporate budgets. Many executives simply do not understand the overwhelming amount of mobile usage - across all demographics, while others just find mobile as a passing fad. Further, a large portion of corporations with limited budgets neglect mobile because they want to focus on typical, organic search engine optimization. All of these misconceptions and practices, however, are beginning to shed light on the impact that mobile is having on search.
Bottom line: If your company is not participating in mobile SEO practices, you will begin to lose search. And not just mobile search. Recent changes within Google's algorithms show that mobile is becoming a part of all organic search results. If your competitors are participating in mobile SEO practices and your company neglect to, you are going to start seeing a decline in your web traffic overall. Google's strong position on mobile SEO dictates that sites that fail to be mobile friendly, or sites that show as misconfigured on mobile devices, will be demoted in search results. Smartphone users are a growing force, and Google's intuitive search strategy demands that they be listened to.
This year, 50 percent of sales related to Mother's Day occurred on mobile devices. Smartphone sales have become bigger than PC sales, and nearly 30 percent of all internet usage comes from a mobile device. Mobile internet has changed the face of media entirely. And, mobile usage is predicted to take even more of an upward trend. Companies should not expect their customers to change to fit them; instead, companies need to look at strategies that will reach their customers where they are. Mobile SEO has the power to do that.
With search, losing just a few spots to competitors can be devastating. Thirty-three percent of click-throughs from Google's organic search results come via the top listings. Second position listings enjoy 18 percent of the traffic, and it degrades drastically from there. Falling down to the number six position in search only garners 4 percent of click-throughs. Position is vitally important and it is easy to see how quickly your company's sales could be affected by a sudden drop in rank.
Partnership with a strong internet marketing firm will help your company ensure that all possible avenues are being explored - and right now, that means a change toward a focus on mobile SEO. Search firms stay on top of the trends and algorithm changes and know how to address the new policies of Google, Bing and Yahoo to keep their clients relevant. A comprehensive strategy should include SEO and SEM practices in conjunction with content development, mobile SEO, social media and content syndication. Make sure your company stays on top of search now by verifying and scrutinizing your mobile SEO strategies.
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